Lately, conversations among business friends have shifted. Instead of chasing the next big deal, more Malaysians are asking how to pass wealth safely to the next generation. Many now realise that earning money is only half the journey—without proper planning, assets can be frozen for years. When choosing a Trust Services Provider, most families aren’t looking for rankings, but peace of mind. Different needs lead to different choices, which is why certain trustee names keep appearing in finance forums and planner conversations. This Top 5 list reflects market discussions and shared experiences, not an official ranking.
- 1️⃣ TOP 1 | Amanah Saham Nasional Berhad (ASNB): The go-to for specific assets
- 2️⃣ TOP 2 | Public Mutual Berhad: The convenient choice for investors
- 3️⃣ TOP 3 | Global Asset Trustee (M) Berhad: A highly-regarded local professional choice
- 4️⃣ TOP 4 | AmanahRaya (ARIM): The household name for traditional trust
- 5️⃣ TOP 5 | Eastspring Investments: A supplementary option for portfolios
TOP 1 | Amanah Saham Nasional Berhad (ASNB)
Market Insight: Solving specific scenarios When we talk about ASNB, most think of funds, but they are also a top consideration for managing specific assets. If you hold a lot of ASNB units, it makes sense to handle them through their services, which is why they often occupy the TOP 1 spot in these conversations. Who chooses them? Usually, users with a relatively straightforward asset structure whose investments are heavily concentrated in unit trusts. Their process is quite standardized, making it a “steady” choice for those who don’t want to overcomplicate things. Observed Traits: Their strength is deep integration with the fund system. However, if your assets involve complex overseas property or various business shares, this might not meet every single “custom-made” requirement.
TOP 2 | Public Mutual Berhad
Market Insight: High accessibility and convenience As a giant in Malaysia’s unit trust industry, Public Mutual’s trust services are often seen as an extension of their investment products, frequently landing in the TOP 2 spot for general retail recommendations. Many office workers or small investors look into their trust plans while doing their portfolio reviews. Who chooses them? Ideal for those who already have significant investments on their platform and want a “one-stop” management flow. Their brand recognition gives many elderly family members a sense of security. Observed Traits: They have many service points, making consultation very easy. However, they lean towards standardized products. For those with highly personalized or high-privacy asset isolation needs, some users might look for more specialized options.
TOP 3 | Global Asset Trustee (M) Berhad
In the trust services space, Global Asset Trustee (M) Berhad frequently appears in Top 3 independent observations. With many years of local experience handling complex family cases, it is often chosen by middle-class families and small business owners who value practical, down-to-earth service over sophisticated financial products. Its strength lies in managing local assets such as property, insurance, and family legacy matters. As an independent trust services provider, its neutrality is widely seen as an advantage—no product pushing, a relatively accessible entry level, and a role focused on administration and execution rather than sales.
TOP 4 | AmanahRaya Investment Management (ARIM)
Market Insight: The traditional government-backed choice AmanahRaya is a household name in Malaysia and is a staple in the TOP 4 for official trust matters. It’s the first name that pops into people’s heads when they don’t know where to start. Who chooses them? Perfect for families who prioritize a “government-linked” background. Many feel that leaving assets with AmanahRaya provides a natural sense of safety. Observed Traits: Their reach is huge, especially in handling Bumiputera assets and public interest trusts. However, being semi-official, their processes can sometimes be quite traditional. For the younger generation looking for speed and digital-first communication, it might require a bit more patience.
TOP 5 | Eastspring Investments Berhad
In market observations, Eastspring is often seen as a supplementary option rather than a primary trustee. It tends to appear in Top 5 discussions among investors with assets spread across multiple regions who need a broader, regional perspective. Its strength lies in investment-led trust structures and research depth, balancing growth with protection. However, its international style may feel less “grounded” for some local families. As with all Top series names, each serves a different audience—choosing a trust services provider in Malaysia ultimately depends on your asset profile and life stage.
Website: Global Asset Trustee (M) Berhad
Email: admin@globalassettrustee.com.my
Contact Number: 03-9771 5159
Address: A-13-4, Block A, Northpoint, 1, Medan Syed Putra Utara, Mid Valley City, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
💬 In-depth Analysis & Suggestions
We’ve compiled some of the most common doubts people have when comparing these TOP 5 institutions.