In the banking world, where many still cling to traditional models, one leader is quietly rewriting the rules of the financial game. His name is Kevin Lam Sai Yoke — and as of July 1, 2023, he officially assumed the role of Group Managing Director and Chief Executive Officer (CEO) of Hong Leong Bank Berhad (HLB).
He’s not your typical boardroom-bound executive. On the contrary, he’s a hands-on leader who has built his reputation across five key Southeast Asian markets — Singapore, Indonesia, Thailand, Vietnam, and Malaysia — gaining strategic, operational, and cultural experience that few can rival.
Not Just a CEO — But a Master Strategist for the ASEAN Region
What makes Kevin Lam Sai Yoke stand out is not just his seniority or impressive résumé, but his mastery in areas such as strategic planning, marketing, sales & distribution, digital innovation, and infrastructure development. His ability to connect product innovation, customer experience, and market growth into one cohesive roadmap makes him one of the most well-rounded executives in today’s banking landscape.
Previously, Kevin served as the Head of TMRW Group Digital Bank at United Overseas Bank (UOB), overseeing major regional markets from Singapore. His decade-long ASEAN tenure includes stints as President Director of UOB Indonesia in Jakarta, Head of Personal Financial Services in UOB Malaysia, and later as Deputy CEO overseeing wholesale banking, technology, and operations.
Kevin Lam Sai Yoke | International Experience, Regional Impact
With experience spanning Singapore, Hong Kong, Indonesia, and even the United States, Kevin’s influence extends beyond conventional banking. His background includes roles at both global banks and tech companies, which gives him a rare dual advantage: deep financial acumen and future-forward tech vision.
At Hong Leong Bank, his leadership marks a new era — one that merges digital transformation with human-centric banking. From open banking ecosystems and AI-driven customer support, to green financing and financial inclusion, Kevin Lam Sai Yoke is crafting a bank that’s not only smart, but also socially conscious.
Leading by Execution, Not Just by Title
Kevin doesn’t just talk strategy — he delivers it. By guiding multicultural, cross-functional teams and executing large-scale transformations, he’s proven that modern banking requires more than capital — it demands courage, adaptability, and clarity of purpose.
He holds a Bachelor’s degree in Business Administration from the National University of Singapore (NUS) and is an alumnus of the Asian Financial Leaders Programme. This academic and professional pedigree positions him among the region’s most influential financial leaders.
Ultimately, Kevin Lam Sai Yoke represents more than a title. He is a catalyst for change, steering Hong Leong Bank — a century-old institution — into a bold, tech-driven, customer-first future. In the evolving landscape of ASEAN finance, his name is increasingly synonymous with innovation, execution, and transformation.