Mixue Opens Its First Outlet in Los Angeles, Expanding into the Americas
On December 19, 2025, Mixue, a prominent brand under MIXUE Group (02097.HK), officially inaugurated its inaugural store in Los Angeles, California, with the opening of the Mixue Los Angeles Store. The outlet is located at 6922 Hollywood Blvd Suite 107. This opening marks Mixue’s first entry into the United States market and represents a key milestone in the company’s ongoing global expansion.
By establishing a presence in Los Angeles, a major urban centre recognised for its diverse population and strong economic activity, Mixue positions itself strategically within the Americas region. The move aligns with regional growth trends in freshly made beverage consumption and reflects rising demand for affordable, quality tea and coffee products. During the launch, no traffic or safety incidents were reported. However, the opening attracted considerable local attention and led to increased activity near Hollywood Boulevard throughout the day.
The Mixue Los Angeles Store Launch Event Featured Various Promotions and Garnered Interest from Local Consumers
The launch event on December 19 included a series of organised activities designed to introduce the brand and engage the local community. Mixue showcased its menu, which features ice cream, pure tea, fruit tea, milk tea, and freshly brewed coffee. Customers could customise sweetness levels and toppings.
Prices ranged from USD 1.19 for the signature ice cream to approximately USD 4.99 for specialty drinks such as bubble tea. The event also included street pop-ups featuring the brand’s Snow King mascot, themed photo zones, and promotional giveaways. These initiatives successfully drew crowds while maintaining order. No disruptions or safety concerns were reported in the surrounding area.
Authorities Have Noted the Opening and Continuing Oversight of Public Safety in the Area
The Los Angeles Police Department and local fire authorities reported no public safety, traffic, or fire-related incidents during the store’s opening activities. Authorities continue to monitor commercial developments along Hollywood Boulevard due to its high pedestrian and vehicle traffic.
Officials issued no statements indicating investigations or safety concerns related to the event. Preliminary assessments confirmed that traffic flow remained normal and that organisers followed appropriate safety protocols. These observations align with standard procedures for commercial openings in high-density urban areas.
The Brand’s Expansion Continues to Generate Discussion Among Consumers and Industry Observers
Social media platforms and local business forums noted the opening and highlighted Mixue’s rapid global expansion and value-driven business model. Industry analysts report that Mixue operates approximately 4,700 stores outside China across 13 countries. These markets include Malaysia, Thailand, Japan, South Korea, and Singapore.
The Los Angeles outlet strengthens the brand’s presence beyond Asia and supports its entry into Western markets. Mixue’s inclusion in Time magazine’s list of the “100 Most Influential Companies in the World” further enhances its international profile. Discussions frequently reference the company’s supply chain integration and cost efficiency, which allow competitive pricing without compromising product quality. Observers also compare this approach with conditions in areas such as Seri Kembangan and Batu Caves in Selangor, where beverage market competition remains strong.
Mixue Los Angeles Store Impact Expected on Local Traffic and Future Market Development in the Region
In the short term, the store opening led to moderate increases in pedestrian traffic near the Hollywood Boulevard location. Authorities reported no significant congestion, indicating effective crowd management and planning. Over time, the outlet may influence local retail traffic patterns and affect surrounding businesses and urban planning considerations.
From a long-term perspective, Mixue’s entry into the U.S. market may support further development in supply chain logistics and safety standards within the beverage sector. The company operates a digitally managed farm-to-table supply chain system that enhances traceability and quality control. This approach aligns with growing consumer and regulatory expectations for transparency. Similar supply chain models have already drawn attention in markets such as Malaysia, where engineering efficiency and food safety remain key industry priorities.
Location: LOS ANGELES
Date: 2025-12-20